Items related to Advertising Principles and Practice

Advertising Principles and Practice - Hardcover

Wells, William

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9780130145499: Advertising Principles and Practice

Synopsis

Book - Hardback

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From the Publisher

Exceptionally real-world in focus -- with examples, issues, and applications interlaced throughout -- this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.

From the Back Cover

A best selling principles of advertising book that best demonstrates the life of the advertising professionals. This book features expanded coverage of integrated marketing communications and on new media supplement of award winning New York Festival of Arts.

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