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Advertising: Principles and Practice ISBN 13: 9780130162052

Advertising: Principles and Practice - Hardcover

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9780130162052: Advertising: Principles and Practice

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Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.

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Wells, William
ISBN 10: 0130162051 ISBN 13: 9780130162052
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Wells, William
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ISBN 10: 0130162051 ISBN 13: 9780130162052
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Wells, William
Published by Prentice Hall
ISBN 10: 0130162051 ISBN 13: 9780130162052
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Wells, William, etc., Burnett, John, Moriarty, Sandra
Published by Prentice-Hall
ISBN 10: 0130162051 ISBN 13: 9780130162052
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Condition: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # T10C-03558

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ISBN 10: 0130162051 ISBN 13: 9780130162052
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Hardcover. Condition: Very Good. Advertising: Principles and Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780130162052

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ISBN 10: 0130162051 ISBN 13: 9780130162052
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780130162052

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Wells, William
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ISBN 10: 0130162051 ISBN 13: 9780130162052
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Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs9648374713

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Wells, W. et al
Published by Prentice-Hall, 1992
ISBN 10: 0130162051 ISBN 13: 9780130162052
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780130162052. Seller Inventory # 9128983

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