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This book deals with planning, creation, use, and place of advertising in our society. Here is a broad view of advertising responsibilities. Advertising research is stressed on two crucial points: the sharp definition of the problem and the creative an interpretation of the findings. There is a chapter on computerized photo-composition. The book introduces the headline/visualization match, leading to the creative leap discussing the formation of copy and art teams for the development of total concepts. The practice of negotiation and buying time and space is discussed. The closing chapters show the increasing influence of government in advertising and the crescendo voice of the consumer. A selected campaign is presented at appropriate places throughout the book, as an example of how a precept just discussed is applied to a real-life marking situation.
"synopsis" may belong to another edition of this title.
- PublisherPrentice-Hall
- Publication date1979
- ISBN 10 0130181196
- ISBN 13 9780130181190
- BindingHardcover
- Edition number6
- Number of pages630
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Advertising Procedure
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Pearson Education, Limited
(1979)
ISBN 10: 0130181196
ISBN 13: 9780130181190
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Advertising Procedure
Published by
Prentice-Hall
(1979)
ISBN 10: 0130181196
ISBN 13: 9780130181190
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Hardcover
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Book Description Condition: Good. Good condition. 7th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # E12N-00355
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Advertising procedure
Published by
Prentice-Hall
(1979)
ISBN 10: 0130181196
ISBN 13: 9780130181190
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Hardcover
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Book Description Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00037551071
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Advertising Procedure, 7th edition
Published by
Prentice-Hall
(1979)
ISBN 10: 0130181196
ISBN 13: 9780130181190
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Book Description Hardcover. Condition: UsedGood. Hardcover; 7th edition; 64th printing of the book; fading and shelf wear to exterior; underlining; in good condition with firm binding. No dust jacket. Seller Inventory # 98303
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Advertising Procedure
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Prentice Hall 01 J
(1979)
ISBN 10: 0130181196
ISBN 13: 9780130181190
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Book Description Hardcover. Condition: Very Good. Advertising Procedure This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-0130181196
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Advertising Procedure
Published by
Prentice Hall 97/n /01 J
(1979)
ISBN 10: 0130181196
ISBN 13: 9780130181190
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Book Description Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-0130181196
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