Entrepreneurship (Book with Diskette) - Softcover

Lambing, Peggy A.; Kuehl, Charles R.

Softcover

ISBN 10: 0130200433 ISBN 13: 9780130200433

Publisher: Pearson College Div, 1999

Synopsis

A must-have guide for all entrepreneurs, this straightforward book combines backbone theory discussions on entreprenuership with practical advice and proven applications for completing an effective business plan. Part I: The World of Entrepreneurship covers women-owned and minority-owned businesses; family businesses, home-based businesses, new product development, patents, marketing on-line, franchising, importing and exporting in the global marketplace, and more. Part II: The Business Plan, guides readers through every stage of business planning development, i.e., marketing, management and personnel, start-up costs and financing, projected financial statements, legalities, insurance, suppliers, and potential risks; each section features detailed questions and checklists to help the user along. Authentic and current case studies (including those on Internet-based companies) highlight experiences of practicing entrepreneurs. Appendices provide a summary of business plan checklists, plus offer suggestions for financing sources. For small business owners, mangers, and business administrators.

About this title

From the Publisher:

Going well beyond the standard entrepreneurial topics to address issues not usually found in other texts, this text features chapters on the various aspects of entrepreneurship (e.g., starting, buying, and franchising; home-based businesses; family businesses); an emphasis on how self-employment affects the entrepreneur and his/her family; and a complete, step-by-step guide to developing and writing a business plan -- with specific questions and checklists.

About the Author:

Peggy Lambing has experienced entrepreneurship from several perspectives—as a business owner, as a small business consultant, and as an educator. She and her husband owned a tool and equipment distributorship during the 1980s that was sold at a profit after five years. She has provided small business consulting services for 18 years, specializing in helping entrepreneurs obtain financing. In addition, she has taught entrepreneurship and small business management classes at the University of Missouri-St. Louis since 1980 and has served as the director of the university's Small Business Institute program. She received her bachelor of science in business administration degree and a master's degree in business from the University of Missouri-St. Louis.

Charles R. Kuehl is a member of the management faculty at the University of Missouri-St. Louis. He has published in various scholarly journals and is coauthor of Small Business: Planning and Management, third edition. He received his baccalaureate, master's, and doctoral degrees from the University of Iowa. His teaching and research areas include entrepreneurship, strategic management, international business, and organizational behavior.

About this edition

• Publisher: Pearson College Div
• Publication date: 1999
• ISBN 10: 0130200433
• ISBN 13: 9780130200433
• Binding: Paperback
• Number of pages: 301