TypeSense: Making Sense of Type on the Computer (2nd Edition) - Softcover

Wheeler, Susan G.; Wheeler, Gary S.

Softcover

ISBN 10: 0130218049 ISBN 13: 9780130218049

Publisher: Pearson College Div, 2000

Synopsis

Providing detailed information in elegant and readable prose, and giving readers specific and in-depth examples of typographic problems and their solutions, this comprehensive guide covers typographic history, typesetting, and typographic design all in one book and keys in on four major areas of typography usage—on a page, in a paragraph, in a sentence, and as a design element—helping readers make sense of type on the computer and create professional-quality typographic designs. Takes readers from the broadest level of type usage (the page) to the most detailed level (the sentence) in a structured manner, and shows how to use standard and expert collection typefaces for professional-quality typesetting. Provides a ready resource of information for those on-the-computer questions, and includes numerous proofreading examples; thorough step-by-step explanation of how to proofread documents, both electronically and visually For those in typography, typographic design, publication design, and desktop publishing.

About this title

From the Back Cover

TypeSense is a comprehensive textbook on typography, typesetting, and typographic design focusing on the effective use of type in any environment: print or electronic, textual or graphic. TypeSense divides the explanation of type into four areas of usage: on a page, in a paragraph, in a sentence, and as a design element. These areas are introduced by a brief historical overview of typesetting systems, major historic typographers, and requisite typographic terminology. An extended discussion of evaluating typography, proofreading procedures, and using proofreaders' marks is included. Numerous typographic design examples are discussed and disassembled focusing on the decisions made during the design's evolution. Typographic design tools such as multiple master typefaces and alternate characters, are discussed. Designers will find TypeSense invaluable for increasing their type's visual effectiveness and professional presentation.

Edition details

• Publisher: Pearson College Div
• Publication date: 2000
• Language: English
• ISBN 10: 0130218049
• ISBN 13: 9780130218049
• Binding: Paperback
• Number of pages: 230