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For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs.This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.
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This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.From the Back Cover:
Capture the new spirit of retailing in an e-Commerce world in Retail Management, eighth edition
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Book Description Pearson Education, 2000. Condition: New. book. Seller Inventory # M0130263346
Book Description Pearson Education, 2000. Hardcover. Condition: New. 8. Seller Inventory # DADAX0130263346
Book Description Pearson Education. Hardcover. Condition: New. 0130263346 New Condition. Seller Inventory # NEW7.3079629
Book Description Condition: New. New. Seller Inventory # STR-0130263346