Retail Management: A Strategic Approach (8th Edition)

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9780130263346: Retail Management: A Strategic Approach (8th Edition)
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For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs.This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

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From the Publisher:

This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.

From the Back Cover:

Capture the new spirit of retailing in an e-Commerce world in Retail Management, eighth edition

  • Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
  • Technology in Retailing boxes in each chapter cover such topics as comparison shopping, electronic gift cards, and shopping centers versus cybermalls.
  • Web-based exercises appear at the end of every chapter and two of the Comprehensive Cases relate to Web-based companies.
  • A comprehensive Web site includes an interactive study guide, over 1,000 hot links, a glossary, and much more.

come and visit us at:

  • www.prenhall.com/bermanevans

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