Items related to Retail Management: A Strategic Approach (8th Edition)

Retail Management: A Strategic Approach (8th Edition) - Hardcover

 
9780130263346: Retail Management: A Strategic Approach (8th Edition)
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Teaches the reader to become a good retail planner and decision maker. One goal of the text is to help focus on change and adaption to change. Designed for management or retailing students. Contains online resources for the student and Web exercises at the end of each chapter. Previous edition: c1998. DLC: Retail trade--management.

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From the Publisher:
This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.
From the Back Cover:

Capture the new spirit of retailing in an e-Commerce world in Retail Management, eighth edition

  • Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
  • Technology in Retailing boxes in each chapter cover such topics as comparison shopping, electronic gift cards, and shopping centers versus cybermalls.
  • Web-based exercises appear at the end of every chapter and two of the Comprehensive Cases relate to Web-based companies.
  • A comprehensive Web site includes an interactive study guide, over 1,000 hot links, a glossary, and much more.

come and visit us at:

  • www.prenhall.com/bermanevans

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  • PublisherPearson Education
  • Publication date2000
  • ISBN 10 0130263346
  • ISBN 13 9780130263346
  • BindingHardcover
  • Number of pages746
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Other Popular Editions of the Same Title

9780131870161: Retail Management: A Strategic Approach

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  • 9780136138297: Retail Management: A Strategic Approach

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  • 9780132465502: Retail Management: A Strategic Approach: International Edition

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Book Description Paperback. Condition: Very Good. For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs. This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004846522

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