For undergraduate courses in Graphic Design Fundamentals and Introduction to Design where students learn the foundations of design before choosing a specific design focus.
Filled with step-by-step design development examples, this easy-to-use, “how-to” introductory design book clearly explains the basic building blocks of design―how to stimulate creativity, the process of design (from thumbnails to layouts to comprehensives), and the immediate application of these concepts to specific design projects for print and electronic media. Exceptionally student-friendly in tone and format, it is fully in tune with the needs and concerns of students contemplating an exciting and rewarding career in design―covering material in a simple and accessible manner, and offering a brief history of the field and preparation for entering the profession. Presenting information in a variety of styles, from summary notes to annotated illustrated examples to extended text paragraphs, it serves as a trigger for each topic by laying out the high-points with a wealth of practical design tips and examples that can be supplemented with instructor-assigned projects, demonstrations, examples, and in-class lab activities.
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The Visual Design Primer is a user-friendly textbook for beginning graphic communication designers. The book explains, demonstrates, and dissects the world of design. It discusses design history, practical applications, and procedures for entering the field. Information is presented using text, visuals, and step-by-step examples, which include rough thumbnails, revised layouts and completed designs. Using a wide variety of illustrations, The Visual Design Primer demonstrates design techniques and processes in a practical, easy-to-follow style.
"About this title" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Paperback. Condition: Good. A highly practical and compact reference for beginning designers, this easy-to-use ?how-to? guide offers an abundance of step-by-step design development examples as it clearly explains the basic building blocks of design?how to stimulate creativity, the process of design (from thumbnails to layouts to comprehensives), and the immediate application of these concepts to specific design projects for print and electronic media. KEY TOPICS: Begins with a quick background overview and continues with sections of design preliminaries, design components, design production, and the design profession. Explains concepts simply with many examples and illustrations. Lays a strong foundation for solving all kinds of design problems. Provides extensive, annotated examples of design development at the early stages when designers are most confused and easily discouraged, clearly demonstrating the steps to take to begin an actual design. Explores a full range of design applications in common print and electronic uses, such as advertisements, posters, pictograms, brochures, newsletters, web pages, and display presentations, and examines a full range of production issues, including printing techniques, paper selection and manufacture, and finished art preparation. Comes in a compact 5 1/2" x 8 1/8" size. MARKET: For graphic designers, or those contemplating a career in design. Seller Inventory # 00097436252
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0130280704I5N00
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Paperback. Condition: Good. A highly practical and compact reference for beginning designers, this easy-to-use ?how-to? guide offers an abundance of step-by-step design development examples as it clearly explains the basic building blocks of design?how to stimulate creativity, the process of design (from thumbnails to layouts to comprehensives), and the immediate application of these concepts to specific design projects for print and electronic media. KEY TOPICS: Begins with a quick background overview and continues with sections of design preliminaries, design components, design production, and the design profession. Explains concepts simply with many examples and illustrations. Lays a strong foundation for solving all kinds of design problems. Provides extensive, annotated examples of design development at the early stages when designers are most confused and easily discouraged, clearly demonstrating the steps to take to begin an actual design. Explores a full range of design applications in common print and electronic uses, such as advertisements, posters, pictograms, brochures, newsletters, web pages, and display presentations, and examines a full range of production issues, including printing techniques, paper selection and manufacture, and finished art preparation. Comes in a compact 5 1/2" x 8 1/8" size. MARKET: For graphic designers, or those contemplating a career in design. Seller Inventory # CIN0130280704G
Seller: Book Booth, Berea, OH, U.S.A.
Paperback. Condition: Good. Pages clean & bright; binding tight; minor wear to covers. 120 pages. Illustrated. Size: 5 1/2" x 8 1/2". Seller Inventory # S43-047574
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0130280704