Synopsis
For undergraduate courses in Graphic Design Fundamentals and Introduction to Design where students learn the foundations of design before choosing a specific design focus.
Filled with step-by-step design development examples, this easy-to-use, “how-to” introductory design book clearly explains the basic building blocks of design―how to stimulate creativity, the process of design (from thumbnails to layouts to comprehensives), and the immediate application of these concepts to specific design projects for print and electronic media. Exceptionally student-friendly in tone and format, it is fully in tune with the needs and concerns of students contemplating an exciting and rewarding career in design―covering material in a simple and accessible manner, and offering a brief history of the field and preparation for entering the profession. Presenting information in a variety of styles, from summary notes to annotated illustrated examples to extended text paragraphs, it serves as a trigger for each topic by laying out the high-points with a wealth of practical design tips and examples that can be supplemented with instructor-assigned projects, demonstrations, examples, and in-class lab activities.
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From the Back Cover
The Visual Design Primer is a user-friendly textbook for beginning graphic communication designers. The book explains, demonstrates, and dissects the world of design. It discusses design history, practical applications, and procedures for entering the field. Information is presented using text, visuals, and step-by-step examples, which include rough thumbnails, revised layouts and completed designs. Using a wide variety of illustrations, The Visual Design Primer demonstrates design techniques and processes in a practical, easy-to-follow style.
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The Visual Design Primer
Published by
Pearson Education, Limited, 2001
ISBN 10: 0130280704
ISBN 13: 9780130280701
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 1st. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9328428-6
Stock Image
The Visual Design Primer
Published by
Pearson Education, Limited, 2001
ISBN 10: 0130280704
ISBN 13: 9780130280701
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 13613242-6
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Visual Design Primer, The
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Visual Design Primer, The
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Visual Design Primer
Published by
Pearson / Prentice Hall, Upper Saddle River, NJ, 2002
ISBN 10: 0130280704
ISBN 13: 9780130280701
Used
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The Visual Design Primer
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