Prentice Hall's One-Day MBA in Marketing: A Complete Education for the Busy Professional

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9780130281562: Prentice Hall's One-Day MBA in Marketing: A Complete Education for the Busy Professional

A savvy one-stop guide to the essentials of marketing

In our increasingly entrepreneurial society, marketing skills and strategies are becoming absolutely essential to business success. In fact, most businesspeople would argue that without proper marketing even the smallest business stands little chance of surviving. But how does one develop the proper marketing skills to move ahead? Do you really have to spend heaps of money and time for night school to formally learn the principles you think you should know or may practice already? The answer is a definitive NO. Here, Michael Muckian delivers in one easy-to-use reference all the benefits of a formal graduate marketing degree program.

Muckian presents essential marketing information on a broad range of topics in a concise yet comprehensive format. Featuring tips, techniques, and ideas, as well as insightful solutions to the toughest on-the-job questions, here are the tools businesspeople need to effectively market a wide range of products and services, build profits, and increase customer satisfaction. From basic marketing principles to the building of a marketing budget, from copywriting and design techniques to product launches and public relations, readers will come away with a sophisticated understanding of contemporary marketing issues, strategies, and techniques that will put them in the fast lane to achieving marketing success. Packed with charts, tables, flowcharts, diagrams, quotes, real-life marketing scenarios, and case studies, this book provides information that can quickly and easily be applied to everyday business situations.

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About the Author:

Michael Muckian is the author of Prentice Hallís One-Day MBA in Accounting and Finance (August 2000). His previous books include Complete Idiotís Guide to Finance and Accounting (given a 5-star rating by Inc. Magazine) and Business Letter Handbook (Adams). He is director of CUNA, a national organization serving credit union professionals in areas of marketing, human resources, finance, technology, and operations.

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