Global Marketing Management (7th Edition)

4 avg rating
( 26 ratings by Goodreads )
 
9780130332714: Global Marketing Management (7th Edition)
View all copies of this ISBN edition:
 
 

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.

"synopsis" may belong to another edition of this title.

From the Publisher:

The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Fifth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

About the Author:

Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore.

He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics.

His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore International Airlines, and the Singapore Trade Development Board.

Dr. Keegan is the author or co-author of many books, including Global Marketing Management: A European Perspective (Financial Times/Prentice Hall, 2001), Marketing Plans That Work: Targeting Growth and Profitability (Butterworth Heinemann, 1997), Global Marketing (2nd ed., Prentice Hall, 2000), Marketing (2nd ed., Prentice Hall, 1996), Marketing Sans Frontiers (InterEditions,1994), Advertising Worldwide (Prentice Hall, 1991), and Judgments, Choices, and Decisions: Effective Management Through Self-Knowledge (John Wiley & Sons). He has published numerous articles in leading journals including Harvard Business Review, Administrative Science Quarterly, Journal of Marketing, Journal of International Business Studies, and The Columbia Journal of World Business.

Dr. Keegan is a former MIT Fellow in Africa, Assistant Secretary, Ministry of Development Planning and Secretary of the Economic Development Commission, Government of Tanzania, consultant with Boston Consulting Group and Arthur D. Little, and Chairman of Douglas A. Edwards, a New York corporate real estate firm.

He is a Lifetime Fellow of the Academy of International Business; Individual Eminent Person (IEP) appointed by Asian Global Business Leaders Society (other awardees include Noel Tichy, Rosabeth Moss Kanter, and Gary Wendt); listed in Marquis Who's Who in America, 55th and earlier editions; member of the International Advisory Board of École des Hautes Études Commerciales (HEC)Montreal; Member, Editorial Advisory Board, Cranfield School of Management and Financial Times/Prentice Hall Management Monograph Series, The International Journal of Medical Marketing; and is a commissioner of PT Indofood Sukses Makmur (Jakarta). He is a former director of The S.M. Stoller Company, Inc., The Cooper Companies, Inc. (NYSE), Inter-Ad, Inc., American Thermal Corporation, Inc., Halfway Houses of Westchester, Inc., Wainwright House, and The Rye Arts Center.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780136157397: Global Marketing Management (8th Edition)

Featured Edition

ISBN 10:  0136157394 ISBN 13:  9780136157397
Publisher: Pearson, 2013
Hardcover

9788131730911: Global Marketing Management

Pearso..., 2010
Softcover

9780139030239: Global Marketing Management (6th Edition)

Prenti..., 1998
Hardcover

9780133591347: Global Marketing Management

Prenti..., 1995
Hardcover

9780133572605: Global Marketing Management (The Prentice-Hall series in marketing)

Prenti..., 1988
Hardcover

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Franklin & Powell
Published by Pearson Education
ISBN 10: 0130332712 ISBN 13: 9780130332714
New PaperBack Quantity Available: 9
International Edition
Seller:
DC Bookdepot
(New Delhi, India)
Rating
[?]

Book Description Pearson Education. PaperBack. Condition: New. International. This is an International edition, ISBN and Cover image may different from US edition, Contents same as US edition Excellent Customer Service. New. Seller Inventory # 3027

More information about this seller | Contact this seller

Buy New
US$ 8.93
Convert currency

Add to Basket

Shipping: US$ 8.77
From India to U.S.A.
Destination, rates & speeds
International Edition
International Edition

2.

Warren J. Keegan
ISBN 10: 0130332712 ISBN 13: 9780130332714
New Softcover Quantity Available: > 20
International Edition
Seller:
LowPriceBookDeals
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Softcover. Condition: New. 7th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # AB_US_102583

More information about this seller | Contact this seller

Buy New
US$ 15.33
Convert currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

3.

Keegan, Warren J.
Published by Pearson
ISBN 10: 0130332712 ISBN 13: 9780130332714
New PAPERBACK Quantity Available: 1
International Edition
Seller:
Ben's Book Shop
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Pearson. PAPERBACK. Condition: New. 0130332712 Paperback. Book Condition: New. This is an International Edition. Brand new. Seller Inventory # INDMKT-9788131730911

More information about this seller | Contact this seller

Buy New
US$ 19.33
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

4.

Keegan
ISBN 10: 0130332712 ISBN 13: 9780130332714
New Paperback Quantity Available: 1
International Edition
Seller:
Nick Book House
(Fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: New. New, Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Seller Inventory # 2428

More information about this seller | Contact this seller

Buy New
US$ 19.58
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

5.

Warren J. Keegan
ISBN 10: 0130332712 ISBN 13: 9780130332714
New Softcover Quantity Available: 5
International Edition
Seller:
TM Books
(San Francisco, CA, U.S.A.)
Rating
[?]

Book Description Softcover. Condition: New. Brand New INTERNATIONAL EDITION, 4-6 days shipping! Same contents as the US edition with 3-5 days shipping. CD/DVD or access codes may not be included. Seller Inventory # 9780130332714

More information about this seller | Contact this seller

Buy New
US$ 44.63
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds

6.

Keegan, Warren J.
Published by Pearson
ISBN 10: 0130332712 ISBN 13: 9780130332714
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Pearson. PAPERBACK. Condition: New. 0130332712 New Condition. Seller Inventory # NEW99.3036615

More information about this seller | Contact this seller

Buy New
US$ 69.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

7.

Warren J. Keegan
ISBN 10: 0130332712 ISBN 13: 9780130332714
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # STRM-0130332712

More information about this seller | Contact this seller

Buy New
US$ 78.57
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds

8.

Warren J. Keegan
Published by Pearson (2001)
ISBN 10: 0130332712 ISBN 13: 9780130332714
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Pearson, 2001. Condition: New. book. Seller Inventory # M0130332712

More information about this seller | Contact this seller

Buy New
US$ 82.91
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

9.

Warren J. Keegan
Published by Prentice Hall (2001)
ISBN 10: 0130332712 ISBN 13: 9780130332714
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2001. Paperback. Condition: New. 7. Seller Inventory # DADAX0130332712

More information about this seller | Contact this seller

Buy New
US$ 124.20
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

10.

Keegan, Warren J./ Green, Mark C.
Published by Prentice Hall (2001)
ISBN 10: 0130332712 ISBN 13: 9780130332714
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Prentice Hall, 2001. Paperback. Condition: Brand New. 7th edition. 617 pages. 10.25x7.50x1.25 inches. In Stock. Seller Inventory # zk0130332712

More information about this seller | Contact this seller

Buy New
US$ 205.48
Convert currency

Add to Basket

Shipping: US$ 9.74
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book