Items related to Marketing: Real People, Real Choices (3rd Edition)
Synopsis
For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introductory books, all fundamental marketing concepts are covered with an emphasis on emerging topics, but this is the only book where students get up close and personal with real marketers. In each chapter, students learn marketing fundamentals plus explore a particular challenge that a real marketer has faced, see the choices available, find out what other marketers suggest, and discover the choice made-and the results of this choice. This is marketing on the front lines-from a personal, not a company, perspective. This is not a book that sees as its mission getting students to memorize key terms. It's a book that is conversational and lively, that helps students think like real marketers. The authors developed the Third Edition and its teaching resource package with extensive input and ideas from instructors, students, and marketing professionals from around the world.
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From the Publisher
Introduces marketing from a practical, real-world perspective. Fosters the development of students' decision-making skills through the presentation of the most important current trends in marketing thought and practice in an accessible manner.
From the Back Cover
So what makes this book unique?
It's not just what we say, it's also how we say it
You'll be encouraged to focus less on memorizing definitions and more on understanding the importance of marketing. We'll take you behind the scenes in every chapter and introduce you to real marketers and explore real choices they've made. Students and instructors tell us time and again that no other book brings students closer to experiencing real marketing. We think you'll agree. The personal approach brings marketing to life.
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- PublisherPrentice Hall
- Publication date2002
- ISBN 10 0130351342
- ISBN 13 9780130351340
- BindingHardcover
- LanguageEnglish
- Edition number3
- Number of pages656
- Rating
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Marketing: Real People, Real Choices, 3rd
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Prentice Hall, Upper Saddle River, NJ, 2002
ISBN 10: 0130351342
ISBN 13: 9780130351340
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Marketing: Real People, Real Choices
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