Items related to Marketing: Real People, Real Choices
Synopsis
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value—for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world.
A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition.
For individuals interested in a career in marketing.
"synopsis" may belong to another edition of this title.
From the Publisher
Introduces marketing from a practical, real-world perspective. Fosters the development of students' decision-making skills through the presentation of the most important current trends in marketing thought and practice in an accessible manner.
From the Back Cover
Key Benefit: Introduces marketing from a practical, real-world perspective by fostering the development of decision-making skills through the presentation of the most important current trends in marketing. Key Topics: Provides a real-world emphasis and an anchor for the material presented in the book through the use of "Real People, Real Choices" segments in each chapter. These sections profile a marketing executive and an actual decision he or she had to make. Readers are given the options from which that executive had to choose and are encouraged to assume the role of the profiled executive by making a business decision. Principles of Marketing covers topics that are often given only cursory coverage in other books, including database marketing and integrated marketing; the marketing of "intangibles" such as politics, religion, and celebrities; and social responsibility and ethical decision- making. A conversational writing style and the use of humor make the book easy to read. Market: A valuable book for any business executive who needs to understand the latest trends in marketing.
"About this title" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2006
- ISBN 10 0132299208
- ISBN 13 9780132299206
- BindingPaperback
- LanguageEnglish
- Edition number5
- Number of pages608
- Rating
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Marketing : Real People, Real Choices
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Pearson Education, Limited, 2006
ISBN 10: 0132299208
ISBN 13: 9780132299206
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Marketing: Real People, Real Choices: United States Edition
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ISBN 10: 0132299208
ISBN 13: 9780132299206
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Paperback. Condition: Very Good. For the Principles of Marketing course. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who makereal marketing decisions at leading companies every day. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002941136
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Marketing: Real People, Real Choices: United States Edition
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Softcover. Condition: Bon. Petite(s) trace(s) de pliure sur la couverture. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slightly creased cover. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-627-003
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paperback. Condition: Good. 5th. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000779137U
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