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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): International Edition - Softcover

 
9780130396389: Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): International Edition

Synopsis

For senior/MBA-level course in Pricing Strategy or Managerial Economics.

Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.

"synopsis" may belong to another edition of this title.

Synopsis

Designed for senior/MBA-level course in Pricing Strategy or Managerial Economics. This book provides a managerially-focused guide to formulating pricing strategy.

"About this title" may belong to another edition of this title.

  • PublisherPearson
  • Publication date1994
  • ISBN 10 0130396389
  • ISBN 13 9780130396389
  • BindingPaperback
  • LanguageEnglish
  • Edition number2
  • Number of pages400

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Nagle, Thomas, Holden, Reed K.
Published by Pearson, 1994
ISBN 10: 0130396389 ISBN 13: 9780130396389
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