Spanish for Business - Softcover

Rush, Patricia; Houston, Patricia

Softcover

ISBN 10: 0130409456 ISBN 13: 9780130409454

Publisher: Pearson, 2002

Synopsis

Spanish for Business is a communicative-based book designed to help professionals already working in the field, or pre-professionals getting ready to work in one of the many areas of business to use “real-life language” on the job—immediately. Each chapter focuses on a different business setting—from seeking employment, business travel, and sales and marketing in both retail and wholesale arenas, to banking and finance, manufacturing, import/export, laws and regulations, and e-commerce/technology—and provides vocabulary basic to that particular context. For professionals in the field, or professionals about to enter the field who want to master “need to know” language and put it to immediate use.

About this title

From the Back Cover:

Spanish for Business is the second book in the series Spanish at Work, published by Prentice Hall. This one-volume text integrates thematically related vocabulary, grammar, and culture, and focuses students on pragmatic, real-world language. With an emphasis on learning to communicate appropriately in real-life situations, students master need-to-know phrases and vocabulary quickly and efficiently.

Highlights:

• Spanish for Business contains an introductory chapter, 10 core chapters, and 2 review chapters.
• The modular format of the chapter is evenly paced. Each of the two modules contains two vocabulary and two grammar sections.
• Summary vocabulary lists are included at the end of each chapter.
• End-of-chapter synthesis activities provide ample opportunities for four-skills practice.
• Careful and consistent progression of activities enables students to internalize the material by providing enough practice for them to feel comfortable communicating in real-life situations.
• The readings in Algo más, which relate to the theme of each chapter, represent a wide variety of Spanish-speaking cultures. Real-world activities follow each reading, connecting students to the world beyond the classroom.
• An audio CD-ROM program accompanies the student text.
• A workbook and Web site www.prenhall.com/rush provide abundant opportunities for more practice in formats that appeal to a variety of students.

About the Author:

Patricia Rush has over 30 years of teaching experience in Spanish, the last 15 at Ventura College where she is a Spanish instructor and former Department Chair. Her BA and MA degrees in Spanish are from California State University, Los Angeles. She has traveled extensively throughout the Spanish-speaking world, focusing on Spain, Mexico, Costa Rica and Cuba, and has directed International Studies programs. She was a coauthor on Mosaicos, 2E, Trato hecho, 2E, Spanish for Health Care and Spanish for Business. She was awarded a LLAMA grant (Language Learning and Multimedia Applications) from IBM for the use of technology in language instruction. In 2000 she was selected "Teacher of the Year" by the EOPS program. She directed the Migrant Education Program in the Alhambra School District as well as the Gifted and Talented Education Program, and has served as Dean of Students and Vice Principal in charge of Curriculum. Her administrative internship was in Vocational Education, where she developed course outlines for Spanish for Medical Personnel, Law Enforcement, Social Services, and the Workplace; she possesses a TESOL certificate for instruction in English as a Second Language. Her various presentations on language methodology at ACTFL and CLTA (California Language Teachers' Association) have been well received. Patricia Houston has been a Dean, and Department Chair of Languages at Pima Community College in Tucson, Arizona. She holds a Bachelors degree from Syracuse University and a Masters from the Universidad de Las Americas in Mexico. In addition to Spanish language instruction in academic and business settings, she has been a corporate trainer for private industry and the government.Long interested in applied language studies, she was a founder of the Pima College Translation Studies Program and coauthored several language textbooks, including the Spanish At Work series. During her career as an instructor, Patricia has won a variety of teaching awards on local and national levels.

About this edition

• Publisher: Pearson
• Publication date: 2002
• ISBN 10: 0130409456
• ISBN 13: 9780130409454
• Binding: Paperback
• Edition number: 1
• Number of pages: 400