Production for Graphic Designers (3rd Edition)

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9780130413895: Production for Graphic Designers (3rd Edition)
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This comprehensive, up-to-date resource is for anyone wanting to learn about the production technology and methods for graphic design—for print, small screen, and the World Wide Web. Production for Graphic Designers gives clear and concisely written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment, and provides comprehensive coverage of working with illustrations, layout and proofing in both computerized and conventional workflows. Includes new box stories on e-books, preflight checking, color management, and future print technologies. Also features Trailblazers Spreads which highlight the work of outstanding designers. For graphic designers.

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From the Publisher:

The popular and comprehensive graphic designers bible--completely revised and up-to-date with emerging technologies and trends.

From the Back Cover:

Computer technology has revolutionized the work of graphic designers, printers, and print production professionals. To keep up with these far-reaching changes, Alan Pipes's Production for Graphic Designers enters the digital age. This revised third edition covers the most up-to-date technological advances in graphics and print production, fully explaining all the standard prepress and printing processes, including coverage of the latest digital direct-to-plate offset and on-demand color printing. It also provides an authoritative guide to web production, showing the exciting opportunities that going online offers designers.

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Alan Pipes
Published by Prentice Hall (2001)
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