The Essential Guide to Internet Business Technology gives executives, managers, and other non-technical professionals a complete, up-to-the-minute briefing on today's key Internet technologies and their profound business implications. Coverage includes hardware, software, services, infrastructure, architecture, business models, marketing, security, and enterprise/back-end applications. Unlike technical Internet guides, this book delivers insight for decision-makers - information for action.
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Internet business technology forevery business professional.
Today, every executive and business professional must understand Internet technology well enough to ask the right questions, set the right expectations, and make the best possible decisions—especially after the dot-com implosion. The Essential Guide to Internet Business Technology gives executives, managers, and other nontechnical professionals a complete, up-to-the-minute primer on today's most important Internet technologies—and their business implications. From Internet architecture to e-business marketing, this book delivers current insight and expert advice you can act upon.
Whether you're a manager, consultant, sales, marketing or PR professional, investor, or student, you need to understand the technologies that will drive the next Internet business revolution. Now, one book illuminates them all: The Essential Guide to Internet Business Technology.
GAIL HONDA is President and CEO of Global Optima Inc., a technology development company in Honolulu, Hawaii. She served as Director of the Program in Applied Quantitative Research at the University of Chicago and on the faculties of the University of Chicago and the University of Hawaii. She holds an MBA and Ph.D. from the University of Chicago, and was a Fulbright Scholar in Tokyo.
KIPP MARTIN is Professor of Operations Research and Computing Technology at the University of Chicago Graduate School of Business. He teaches Internet business technology to MBA students and executives in the U.S. and Europe. He holds a Ph.D. in Management Science from the University of Cincinnati.
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