The Alignment Effect: How to Get Real Business Value Out of Technology

 
9780130449399: The Alignment Effect: How to Get Real Business Value Out of Technology

The Alignment Effect offers managers a systematic blueprint for demanding real accountability and bottom-line business results from their IT investments. Using actual case studies, Faisal Hoque introduces Business Technology Management, a comprehensive approach to aligning technology with business objectives, increasing the efficiency of technology investments, and dramatically reducing the financial and operational risks associated with business and technical change.

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From the Back Cover:

"The companies that will get ahead and stay ahead in today's interconnected business environment will be those that take control of technology, not those that let technology take control of them. Business leaders who want grab the reins and steer IT in the same direction as the rest of the business must read this book." —Charles B. Wang,
Founder and Chairman of the Board,
Computer Associates International, Inc.

"I found this book an enlightening and valuable read. The real world stories coupled with the author's interpretation of the CIO's business role, should make every business leader sit up and take notice. Everyone in a position of leadership should read this book before they set next year's IT budget."—Phil Fasano,
Senior Vice President,
Global Technology Group,
JP Morgan Chase and Company

"The Alignment Effect paints a vivid picture of information technology's worst-kept secret: IT cannot, by itself, solve your business problem. To solve your problem, any new technology must be carefully aligned with your business objectives and processes. Otherwise, save your money. Read this book if you want to ensure the success of your own technology implementation!" —Don Peppers and Martha Rogers, Ph.D.,
authors of the One to One series of books on managing individual customer relationships

"Faisal Hoque demonstrates that technology is no longer just the realm of engineers and programmers. The Alignment Effect challenges 'C' level executives to drive IT value and provides them the pathway to smart, integrated business decisions." —Randolph C. Blazer,
Chairman & CEO,
KPMG Consulting, Inc.

"The strength and appeal of The Alignment Effect is that it provides a flexible but actionable approach that, if interpreted and applied well, can greatly increase the probability that alignment will—over time—occur." —Bob Zmud,
prolific author,
Research Director for the Advanced Practices Council of the Society for Information Management,
and Professor and Michael F. Price Chair in MIS,
Michael F. Price College of Business,
University of Oklahoma

"The examples of business/technology alignment and misalignment speak to every reader. Rarely have horror stories been explained so clearly, and Hoque shows how to ensure alignment so that next year's horror stories don't involve your company."—Don Tapscott,
International best-selling author and Co-Founder of Digital 4Sight

"Faisal Hoque's assertion that capturing the value of IT requires synchronizing business, process, and technology issues is right on. My own sense in my field of research is that many companies need to do exactly what the author describes as important." —V. Sambamurthy,
widely recognized researcher on business-IT alignment
and Eli Broad Professor of Information Technology,
Eli Broad College of Business,
Michigan State University

"Top executives have realized for years that closing the gaping distance between technology and business can provide their organization with a strong, defensible, competitive advantage. However, knowing it and executing it are very different. The Alignment Effect finally clearly lays out a process of how to do it, and do it right." —Chuck Martin,
Author, Managing for the Short Term

"It occasionally happens that the producer of an innovative technology reaps rewards even if the customer fails to realize the promised benefit. It never happens that the customer reaps rewards under such circumstances. If you want to avoid being that customer, get to know BTM as defined in The Alignment Effect."—Isaac Applbaum,
Partner, Lightspeed Venture Partners

From CIO Insight

"In this soon-to-be-released guide to alignment strategy, the experiences of industry experts and Fortune 500 executives provide object lessons on the pitfalls of "technology for the sake of technology," while the author lays out the benefits of what he calls Business Technology Management (BTM) to help corporate decision-makers reduce risk and increase efficiency."—Copyright 2002 Ziff Davis Media Inc.

The cataclysmic end of the new economy signaled not only a stock market implosion but also a dramatic denouement in what was actually a decade-long history of "technology for the sake of technology." In retrospect, the revelation and return to rational thinking seem self-evident: how many executives, after all, would willingly throw millions of dollars at an investment without knowing how it could affect business? If we use history as a guide and tally up the waste, the answer is an unpalatable "a lot."

Now corporations are demanding the same accountability from their IT investments that they do from their other assets, as they hold technology initiatives to real, bottom-line business results. As any decision-maker charged with overseeing how technology affects the business and vice versa knows, get it right, and you're lionized as a savior; get it wrong, and you're cast out as a pariah.

In The Alignment Effect, Faisal Hoque combines proven guidance with object lessons from Fortune 500 executives and industry authorities to compellingly illustrate how corporations can align themselves through Business Technology Management, thereby increasing their efficiency and reducing the financial and operational risks that have long been associated with business and technology change.

"After billions upon billions of dollars and more than a decade, experience shows that failing to bring technology projects in line with business goals can have devastating consequences. Neither business vision alone nor technology alone is to blame. At the heart of this dilemma exists a costly and persistent disconnect that, regardless of industry, has vexed business and IT decision-makers alike. But, after all this time, how can companies right what is so obviously wrong?"—Faisal Hoque

With insights contributed by key industry executives and thought leaders from around the globe:

Randolph C. Blazer Chairman & CEO, KPMG Consulting, Inc. Paul Daversa President & CEO, Resource Systems Group Patrick F. Flynn VP & CIO, PACCAR, Inc. Scott Hayward Managing Director, JPMorgan Chase and Company Dale Kutnick Chairman, CEO, & Research Director, META Group, Inc. Dr. Jerry Luftman Best-selling author of Competing in the Information Age; Distinguished Service Professor, Stevens Institute of Technology Chuck Martin Best-selling author of Managing for the Short Term and Net Future; Former Associate Publisher, InformationWeek Jack Mollen SVP, Human Resources, EMC Corporation Honorio Padron President & CEO, Business Services, Exelon Corporation Don Peppers Best-selling author of the One to One book series; Founder & Partner, Peppers and Rogers Group Chris Perretta CIO, GE Capital, Card Services Kevin Poulter Head of Business Integration, British American Tobacco Howard Smith CTO, CSC Europe Thomas Trainer Former CIO, Citigroup, Inc., Eli Lilly & Co., and Reebok International Ltd. Carl Wilson EVP & CIO, Marriott International, Inc.

About the Author:

Faisal Hoque is Chairman and CEO of enamics, Inc., the industry's first provider of a unified software platform for Business Technology Management (BTM). A globally recognized thought leader, innovator, and expert on the complex business technology needs of the Fortune 500, Mr. Hoque developed one of the earliest Net commerce platforms for General Electric (GE) and holds several patents. Hoque is a sought after speaker and author of the internationally acclaimed e-Enterprise.

Special Contributor:

Ryan J. Sheehan
Senior Research Analyst, enamics, Inc.

For additional information please visit:www.enamics.com/alignment-effect

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