Provides a definitive visual survey of type to help the typographer use type to best effect. It features: profiles of influential designers; the qualities that make a type design effective; characteristics, applications, and creative uses of each of the seven major typeface groups; special typographic effects; and advantages and disadvantages of desk top publishing typography. A hands-on design guide for typographers, graphic artists, desk top publishers, and advertising production people who want to sharpen their attention to detail and develop a sensitive typographical eye.
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A definitive visual survey of type -- from its beginnings to the present -- and a "hands on" practical guide for using type to best effect.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall, 1992. Textbook Binding. Book Condition: New. book. Bookseller Inventory # 0130456675
Book Description Prentice Hall, 1992. Textbook Binding. Book Condition: New. Bookseller Inventory # P110130456675
Book Description Prentice Hall. TEXTBOOK BINDING. Book Condition: New. 0130456675 New Condition. Bookseller Inventory # NEW6.0043929