Items related to The Fast Track to Profit
Synopsis
An expert blueprint for achieving rapid ROI with Web and Internet technology. Gives managers an up to the minute briefing on the use of Internet technologies for profit, and specific techniques for transforming promises into cold, hard cash. Softcover.
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About the Author
LEE G. CALDWELL, Vice President and CTO of Hewlett-Packard's Imaging and Printing Systems organization, is responsible for strategic planning, business development, and technology strategy. As Director of Internet Technology Strategy for IBM, he was directly responsible for advanced Internet activities across the company. As Associate VP for Information Technology and Dean of Academic Computing at Indiana University, he was responsible for IT for the entire IU system. He holds a Ph.D. in Strategic Management from Texas A&M and a J.D. from BYU.
From the Back Cover
An expert blueprint for achieving rapid ROI with Web & Internet technology.
- Your best opportunities for profiting from today's Internet and tomorrow's Internet-related advances
- Six key mistakes you can't afford to make—and how to avoid them.
- Practical strategies and tactics for improving execution and reducing cost
- New business scenarios, best-practice processes, and realistic implementation techniques
- "The Great Eyeball Race": Maximizing the effect of your Web and e-commerce presence
- "Driving the Net": A step-by-step "Internet owner's manual" for executives
- Proven, industry-specific reengineering solutions—in depth
The Fast Track to Profit gives managers an up-to-the-minute briefing on the use of Internet technologies for profit—and realistic, specific techniques for transforming promises into cold, hard cash. Drawing on his immense experience as a strategist, IT leader, and hands-on implementer Lee Caldwell offers insider's solutions for the key challenges of Internet-based reengineering—both technical and human. Caldwell presents detailed, example-rich chapters on maximizing the value of Internet technology.
Your Internet initiatives promised lower costs, greater business value, and stronger, more profitable relationships throughout the entire value chain. It's about time they delivered. In The Fast Track to Profit, Lee Caldwell shows how to make it happen—starting today, and for years to come.
Excerpt. © Reprinted by permission. All rights reserved.
Preface
"If everything seems under control, you're just not going fast enough."
Such are the prophetic words of winning racecar driver Mario Andretti. If it has been too long since you felt the thrill—the pure exhilaration—of victory, and you're hungry to take the checkered flag, there's a very good chance that you've come to the right place. But, be warned...
This is not a book for the shy and timid. Similarly, this is not a book for the reckless and out-of-control. Rather, The Fast Track to Profit is a book for people who want to accelerate their paths to profit, with a new breed of speed and precision and agility.
You have a choice. You can endure the frustration of unacceptable profit levels, or you can follow my "Step-by-Step Owner's Manual" and find that in no time flat, you can get your company on the fast track to profit.
Comedian Steven Wright recently pondered, "I watched the Indy 500, and I was thinking that if they left earlier they wouldn't have to go so fast."
Have you talked and planned and strategized about how to increase your company's profits until you're blue in the face? And for all your efforts, do you see nothing but smashed bugs all over your proverbial corporate windshield? Are you sick of having your motor idling behind the starting line, while you end up eating your competition's dust? Are you ready for tangible, impressive, bottom-line results that will markedly improve your profits in record time?
If so, read on! Fasten your seat belt and grab the wheel with all your might! Prepare for the ride of your life!
Ladies and gentlemen...it's time to start your engines...
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