Synopsis
Berenson shows students how statistics is use in each functional area of business. This edition features statistics in real-business scenarios, web cases, data analysis and interpretation of software results, case studies and team projects, as well as visual explorations of statistical concepts. This book is intended for undergraduate and graduate students taking courses in statistics.
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From the Publisher
Takes a practical, data analytic approach to the teaching of business statistics through the development and use of a survey. The fundamental strengths of the Sixth Edition are its innovative, data-analytic survey-research approach and its pedagogical features.
From the Back Cover
Key Benefit: Takes a practical, data analytic approach to the teaching of business statistics through the development and use of a survey (and database) that integrates various topics, permitting a cohesive study of the subject. The fundamental strengths are its innovative, data-analytic survey-research approach and its internal pedagogical features. Key FEATURES: incorporates trends in pedagogy (e.g., active and collaborative learning); demonstrates the increased use of statistical software on pc's; presents modern statistical developments; and includes trends in business school curriculum (e.g., ethics, globalization, and quality). Market:
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Basic business statistics: Concepts and applications
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