Synopsis
Extend the reach of your business! Harness the Internet for greater profits, no matter what you sell! The Essential Guide to Web Strategy for Entrepreneurs is the hype-free, business-focused Web strategy guide for every entrepreneur. Minimum cost/maximum profit ideas for business models, hosting, design, content, security, databases, marketing, and more! 2 bonus CD-ROMs: an amazing library of e-commerce tutorials, resources, and software!
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About the Author
DR. THOMAS P. BERGMAN is Associate Professor, Management Department, College of Business Administration at the University of Central Oklahoma, where he currently teaches Internet-based business strategy and consulting. An engineer and CPA, he holds a Ph.D. from the University of Oklahoma. He previously worked for Arthur Andersen & Co. as an auditor. Bergman co-authored The Business Student Writer's Manual and Guide to the Internet (Prentice Hall) with Stephen M. Garrison.
From the Back Cover
- Do the most with the least investment
- Business models and strategies, hosting, design, content, security, and more
- Effective Web marketing: price, place, product, and promotion
- Tutorials, resource directories, plus 25+ FREE tools for building your profitable e-business
- ...and a FREE 30-day trial version of Microsoft FrontPage 2002!
The Complete Web Entrepreneur's Online Directory
Stop searching: It's all here! 100s of the best Web entrepreneur's resources, in one place—all just a click away! Whatever you need: page optimization links and tools, pay-per-click services, search engine positioning tools, email and mailing list ad services, list rentals, affiliate programs, autoresponders, free email asps, graphics resources, service providers, web page analyzers, even legal resources. More than links: descriptions, ratings, and clear explanations of how and when to use every one of these resources!
17 Step-by-Step E-Commerce TutorialsExpert online tutorials walk you through the critical tasks you need to master to start and promote your Web business! Learn how to prospect customers online, how to use CoolList, ListBot, and MessageBot, how to build email marketing campaigns, and much more!
25 Powerful E-Commerce Software PackagesHere's your complete resource for the e-commerce tools you need! You'll find free software, trial software, and links to even more great tools-25 in all! It's all here: email list managers, site management tools, image optimizers, and much more—including WS_FTP LE, the world's #1 FTP software, and WinZip, the world's #1 file compression tool!
The no-hype, no-nonsense Web strategy guide for entrepreneurs!
Finally, there's a hype-free, business-focused guide to Web strategy for every entrepreneur—and especially for the traditional small business owner trying to harness the Web. Thomas P. Bergman presents intelligent, easy-to-implement strategies for extending the reach of your business, at minimal cost. From start to finish, the focus is on realism—and on profit. Drawing on the experiences of real companies, Bergman covers every key aspect of Web strategy. You'll discover how to:
- Leverage your existing assets and resources by integrating Web tactics and strategies
- Choose or develop an Internet business model that works for your unique organization
- Select a Web host that delivers the reliability and power you need, from $6.95 a month!
- Evaluate Web designs and promotional tactics for their impact on your bottom line
- Deliver compelling content—without spending a bundle
- Learn what you must know about back-end systems and databases
- Handle online sales transactions and site security simply, effectively and at low cost
- Develop a profitable Web site; whether you know a lot or a little about technology
- Address all four dimensions of marketing: price, place, product, and promotion
The Essential Guide to Web Strategy for Entrepreneurs: your single source for the guidance and tools you need to harness the power of the Web to make your business more profitable-whether it's a traditional business or a brand new venture!
"When an expert can speak in layperson's terms to relate both the pitfalls and the opportunities of the Internet, a book comes alive with value. Bergman has accomplished this task with a pragmatic and true voice."
—Louis Columbus, Senior Research Analyst, AMR Research
Excerpt. © Reprinted by permission. All rights reserved.
Preface: Who Should Read this Book?
Your kids come home from middle school or from college and they tell you. Your friends tell you. Your business acquaintances tell you. Your trade journals are filled with articles telling you. Even your parents may be telling you. If you are a man or woman in business today, whether young or old, rich or poor, experienced business professional or a new entrepreneur just getting started, you are receiving the same piece of advice from all directions:
Get your business onto the Internet!
If you are a small business owner or manager and you do not yet have an online business presence, you should read this book. If you already have an online presence and you are not satisfied with your returns from those efforts, you should read this book. In simple, easy-to-understand business language, this book will show you: How to use email to maximize profits without getting into trouble. How to design a web site that produces profits instead of just costing you money. How to test your ebusiness tactics to make sure they will work before you invest in a campaign. How to choose when to do it yourself and when to hire an expert. How to do it yourself when that is your choice. Where to find the help you need and how to keep your Internet projects under control when you decide to hire an expert. How to make sure your ebusiness tactics increase your profits.
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