For courses in Principles of Marketing. This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.
"synopsis" may belong to another edition of this title.
DON'T JUST READ. LEARN!
What is an activebook?
An activebook is an interactive, online, digital book that completely integrates multimedia resources with the textbook to greatly enhance the student learning experience.
THE ACTIVEBOOK EXPERIENCE:
Uses the Web for what it's good at!
An activebook takes full advantage of the online environment. Gearing Up quizzes highlight the chapter's central concepts. Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Concept Checks allow students to test their understanding of the material at the end of major sections, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed.
Lets students learn the way they learn best!
An activebook engages students of all learning styles through online print, audio, and video resources. The activebook experience is customizable by faculty and students. Students can annotate their activebook and customize their view of the book's dynamic resources.
Gives you more for less!
Despite the increased amount of multimedia and interactive content, activebooks cost less than traditional textbooks. Even though the core text is retained in print, the print component of an activebook is shorter than a traditional text. All boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the-online component of the activebook.
www.prenhall.com/myactivebookExcerpt. © Reprinted by permission. All rights reserved.:
What Is an Activebook
The activebook is a new kind of textbook that combines the best elements of print and electronic media. In addition to this print version, you'll have access to an online version of your book that is enhanced by a variety of multimedia elements. These include active exercises, interactive quizzes, and poll questions. These elements give you a chance to explore the text's issues in more depth.
How to Redeem Your Access Code
Redeeming your access code is fast and easy. To complete this one-time registration process, go to www.prenhall.com/myactivebook. Follow the new user link to register and redeem your access code. Enter the access code bound inside your book, and complete the simple registration form. When you are done, click submit. It will take a few minutes to redeem your access code, and then you will be taken to your activebook homepage.
The Activebook Homepage
In this section you'll become acquainted with the features of an activebook. Once you're familiar with the features and their functions, you'll be on your way to getting the most from your activebook.
Finding Your Professor
If your professor has posted course material, you can create a link to him or her on your activebook homepage. Once connected to your professor, you can access the syllabus, view messages from him or her, and e-mail him or her.
To Find Your Professor
• Click on find your professor.
• Search for your professor's name (using his or her last name or your school's name), Then select it.
• Click submit and you will return to your activebook homepage.
Viewing Your Professor's Syllabus
If your professor is using the syllabus feature, click the syllabus link to check assignments and course announcements.
Exploring Your Activebook
When you're ready to begin, select a chapter. You will find active elements throughout the chapter. They are the key components that make an activebook active. In every chapter you will find: the what's ahead section, objectives, active concept checks, key terms, and a chapter wrap-up. Each chapter may also include a gearing-up quiz, video examples or exercises, audio examples or exercises, active polls, and active figures, maps, and graphs.
Let's take a look at these elements.
After gearing up, you're ready to start reading the chapter. Activebook chapters are divided into major sections.
As you read each section, you will encounter the active elements. Let's become acquainted with some of these active elements.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall, 2002. Paperback. Book Condition: New. Bookseller Inventory # DADAX0130648531
Book Description Prentice Hall, 2002. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-133-13-5628105
Book Description Prentice-Hall. Book Condition: New. pp. 544. Bookseller Inventory # 58143939