Principles of Marketing ActiveBook - Softcover

Kotler, Philip; Armstrong, Gary

Softcover

ISBN 10: 0130648531 ISBN 13: 9780130648532

Publisher: Prentice Hall, 2002

Synopsis

This text combines elements of print and electronic media, with access to an online version of the text containing exercises, quizzes, and poll questions, as well as video and audio examples and exercises, and interactive figures, maps, and graphs. Other learning features include chapter objectives, concepts checks, key terms, and summaries. The text covers strategic planning and the marketing process, marketing research and information systems, consumer markets and behavior, product and services strategy, distribution channels, retailing and wholesaling, advertising, online marketing, and the global marketplace. Kotler is affiliated with Northwestern University; Armstrong is with the University of North Carolina. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About this title

From the Back Cover

DON'T JUST READ. LEARN! What is an activebook?

An activebook is an interactive, online, digital book that completely integrates multimedia resources with the textbook to greatly enhance the student learning experience.

THE ACTIVEBOOK EXPERIENCE: Uses the Web for what it's good at!

An activebook takes full advantage of the online environment. Gearing Up quizzes highlight the chapter's central concepts. Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Concept Checks allow students to test their understanding of the material at the end of major sections, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed.

Lets students learn the way they learn best!

An activebook engages students of all learning styles through online print, audio, and video resources. The activebook experience is customizable by faculty and students. Students can annotate their activebook and customize their view of the book's dynamic resources.

Gives you more for less!

Despite the increased amount of multimedia and interactive content, activebooks cost less than traditional textbooks. Even though the core text is retained in print, the print component of an activebook is shorter than a traditional text. All boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the-online component of the activebook.

Edition details

• Publisher: Prentice Hall
• Publication date: 2002
• Language: English
• ISBN 10: 0130648531
• ISBN 13: 9780130648532
• Binding: Paperback
• Edition number: 1
• Number of pages: 544