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Synopsis
This update contains 3 new chapters of Electronic Commerce: A Managerial Perspective. These 3 new chapters maintain Turban's hands-on, real-world, international, and cutting edge focus that makes the first edition the #1 selling E-Commerce book in the market. The first chapter, Building an application with Yahoo! Store provides a step-by-step, hands-on, detailed, storefront building guide. The second chapter, Dynamic pricing offers comprehensive coverage and up-to-date information on online auctions: models, benefits, limitations, software, support, fraud, bartering, and the future including the role of Mobile Commerce (M-Commerce). The third chapter, Intrabusiness and e-Government includes case studies on real companies' use of Intranets, problems, and solutions.
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From the Back Cover
This update contains 3 new chapters of Electronic Commerce: A Managerial Perspective. These 3 new chapters maintain Turban's hands-on, real-world, international, and cutting edge focus that makes the first edition the #1 selling E-Commerce book in the market. The first chapter, Building an application with Yahoo! Store provides a step-by-step, hands-on, detailed, storefront building guide. The second chapter, Dynamic pricing offers comprehensive coverage and up-to-date information on online auctions: models, benefits, limitations, software, support, fraud, bartering, and the future including the role of Mobile Commerce (M-Commerce). The third chapter, Intrabusiness and e-Government includes case studies on real companies' use of Intranets, problems, and solutions.
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Electronic Commerce 2001 Update
Seller: BookHolders, Towson, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Pearson Education; 1st edition Pub Date: 1/15/2002 Binding: Paperback Pages: 130 first edition. Seller Inventory # 6896421
Quantity: 1 available