Items related to Exploring Corporate Strategy

Exploring Corporate Strategy - Softcover

Johnson, Gerry; Scholes, Kevan

  • 3.94 out of 5 stars
    533 ratings by Goodreads
 
9780130807397: Exploring Corporate Strategy
Softcover
ISBN 10: 0130807397 ISBN 13: 9780130807397
Publisher: Pearson, 1998

Synopsis

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.

"synopsis" may belong to another edition of this title.

From the Back Cover

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.

Review

"'New edition of a widely used and respected strategy textbook. Extensive teaching support.' " Dr Bruce Lloyd, Book Review Editor for LRP

"About this title" may belong to another edition of this title.

Publisher
Pearson
Publication date
1998
Language
English
ISBN 10 
0130807397
ISBN 13 
9780130807397
Binding
Paperback
Edition number
5
Number of pages
972
Rating
  • 3.94 out of 5 stars
    533 ratings by Goodreads