Behavior Principles in Everyday Life - Softcover

John D. Baldwin

Softcover

ISBN 10: 0130840963 ISBN 13: 9780130840967

Publisher: Prentice Hall College Div, 1997

Synopsis

The text provides a comprehensive review of the major principles of behavior in operand conditioning. Pavlovian conditioning, social learning theory, and cognitive behaviorism. The text's strength is its emphasis on understanding behavior principles and their applications through everyday, life examples rather than experiments.

About this title

From the Back Cover

Key Benefit: This book provides a comprehensive introduction to the major psychological principles of behavior using relevant, concrete examples. Key Topics: Written in an accessible, reader-friendly style, this book provides readers with a substantial number of applications to allow them to use its behavioral principles to improve relationships with their family and friends. The third edition of Behavior Principles in Everyday Life has been revised to include a new emphasis on behavior modification. It has been rewritten to include hundreds of new references as well as the latest behavioral concepts. Chapter outlines allow the reader to "skim" the chapter before reading it. Readers can also reach the authors through e-mail at baldwin@sscf.ucsb.edu to answer questions, take suggestions, or discuss behavioral topics. Market: A useful reference book for any reader interested in improving the relationships in his life.

Edition details

• Publisher: Prentice Hall College Div
• Publication date: 1997
• Language: English
• ISBN 10: 0130840963
• ISBN 13: 9780130840967
• Binding: Paperback
• Edition number: 3
• Number of pages: 390