Exploring E-Commerce, Global E-Business and E-Society - Softcover

Fellenstein, Craig; Wood, Ron

Softcover

ISBN 10: 0130848468 ISBN 13: 9780130848468

Publisher: Prentice Hall Ptr, 1999

Synopsis

Two specialists from IBM suggest how large and small companies can develop a coherent strategy for incorporating electronic commerce into their business model. They discuss business, competitive, and technological challenges and explain how companies can leverage the key enablers to take advantage of the changes the Internet is bringing to society. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About this title

About the Author

CRAIG FELLENSTEIN is the Global Chief Deployment Architect at IBM Global Services. He has been lead architect for the worldwide deployment of IBM eCommerce infrastructures for many of IBM's key global eBusiness initiatives. Prior to rejoining IBM Electronic Commerce Services in 1995, he was also Chief Systems Designer for the Xerox Corporation. He first joined IBM in 1978, working in Artificial Intelligence topics while studying AI at Massachusetts Institute of Technology. He previously served in the United States Air Force, Tactical Air Command working in Aerospace Weapons Delivery.

RON WOOD is an Executive Consultant for IBM who played a key role in developing IBM's global eCommerce strategies. Ron provides eBusiness thought leadership for executives of companies across a variety of industries. Prior to his current assignments, he was a senior architect in IBM's Worldwide Solution Center. Ron is currently completing his Ph.D. on eCommerce with Walden University. Ron has also been noted for his work in eCommerce solutions in the journal Futuristics.

From the Back Cover

The executive guide to eCommerce: strategy, technology, relationships, and beyond.

No matter how large or small your enterprise, you need a coherent strategy for incorporating eCommerce into your business model. In Exploring eCommerce, Global eBusiness, and eSocieties, two of IBM's top eCommerce experts address every critical business, competitive, and technological challenge you face in defining and implementing your optimal eCommerce strategy. Discover how your company can leverage the key enablers of eCommerce-and take full advantage of the dramatic changes the Internet is driving throughout society. Coverage includes:

eBusiness value chain management: improving your key customer and supplier relationships eBusiness intelligence: new techniques for anticipating your customers' needs and desires

eCommerce, eSocieties, eGovernments, and the extended eBusiness enterprise Design quality: quantifying your site's usability, "stickiness," and value eBusiness models for financial services, manufacturing, and other key markets

The eCommerce decisions you make today will impact your company well into the 21st century. Don't make your plans without the most insightful, thorough, and up-to-date briefing you can find: Exploring eCommerce, Global eBusiness, and eSocieties by Craig Fellenstein and Ron Wood.

Reviews

Fellenstein, global chief deployment architect at IBM Global Services, and Wood, an IBM consultant, are responsible for implementing IBM's e-commerce initiatives. Offering an executive's perspective on e-commerce and how to incorporate it into an existing business model, their new book covers a range of topics from research and management, usability, and global e-commerce, to e-insurance, security, and privacy. A dense read for business collections.
Copyright 2000 Reed Business Information, Inc.

Edition details

• Publisher: Prentice Hall Ptr
• Publication date: 1999
• Language: English
• ISBN 10: 0130848468
• ISBN 13: 9780130848468
• Binding: Paperback
• Edition number: 1
• Number of pages: 269