Softcover

ISBN 10: 0130851124 ISBN 13: 9780130851123

Publisher: Prentice Hall, 2000

For advanced beginner courses in Computer Animation/Illustration, Career Development. Unique in approach, this book focuses on the business of animation-rather than on the technical aspects of specific software operation-i.e., it fills the gap between "how to blow up planets" and how to make animation profitable in the industrial/commercial/educational sectors. Using a hands-on real-job project format, the book engages students from start to finish on several comprehensive, multidimensional projects-taking them beyond simple button-pushing sequences to a broad view of how the project phases fit together and should be handled efficiently and professionally for maximum business impact. Focusing on an efficient how-to process, it addresses both the technical how-to of each type of job using 3D Studio MAX, AND the broader picture of finding work, selling it, managing it, delivering it, collecting payment, following-up for repeat sales, record keeping, and back-up and storage.

From the Back Cover:

Animation, The Business is intended to fill the gap between knowing how to animate and animating for the real world. Sitting in your basement, creating cook explosions of planets or animating characters to dance to a tune is fun but not profitable.

This book is for those who are ready to quit their 9-5 jobs and do something interesting with their hard won skills.

Three examples of real jobs that can be found in the marketplace where anyone can compete are detailed.

This fully illustrated and indexed educational text contains:

• Practical sales and presentation tips
• Information on specific client needs by profession
• Tips and tricks for more efficient production
• Extensive file format information
• Numerous file safety tips
• Glossary of industry terms & information on supplementary software