Items related to Consumer Behavior: International Edition
For undergraduate or first year MBA students.
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
"synopsis" may belong to another edition of this title.
Synopsis:
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. *Streamlined for more focused coverage; Shorter by 200 pages, the seventh edition focuses on fundamental concepts and linkages between interrelated principles and processes. In total, 5 chapters were either combined or eliminated, without any sacrifice to core topic coverage. *On-line cases challenge student learning; 8 cases are available on-line at www.prenhall.com/schiffman. Four cases are comprehensive cases that challenge student learning across a number of chapters. All cases are supported by questions and on-line teaching notes. Videos support the 4 comprehensive cases. *Custom videos bring the real world into the classroom-Four 10-minute segments portray consumer behavior issues as they are managed by Sputnik, NASCAR, Yahoo!, and Kodak. Each video is supported by an on-line, comprehensive case. *On-line internet exercises challenge students to put technology to work-Every chapter is supported by an on-line, issues; oriented internet exercise that delves into companies such as Ben & Jerry's, Barbie, and Coca-Cola.Students apply the concepts they have learned to popular websites. *Emphasizes the role of technology; The impact of technology on consumers and how they make their buying decisions is integrated throughout the text. Students get the most up-to-date material on how technology is changing their lives as consumers.
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- PublisherPearson
- Publication date1999
- ISBN 10 0130859141
- ISBN 13 9780130859143
- BindingPaperback
- Number of pages512
- Rating
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Consumer Behavior: International Edition
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Book Description Condition: Good. Most items will be dispatched the same or the next working day. Minor shelf wear. Seller Inventory # wbb0020287116
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Consumer Behavior: International Edition
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Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-828-756
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