For undergraduate or first year MBA students.
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
"synopsis" may belong to another edition of this title.
"About this title" may belong to another edition of this title.
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Book Description Condition: Good. Most items will be dispatched the same or the next working day. Minor shelf wear. Seller Inventory # wbb0020287116
Book Description Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-828-756