Finally, heres a book that explains in plain English what data mining is and how its used to improve a companys bottom line . . . Groth takes a very complex and vast field and makes it comprehensible. Miguel A. Castro, Ph.D., President, Dovetail Solutions Data mining business solutions-practical, up-to-date, and hands-on! With data mining, you can achieve competitive advantage from the data youve already paid to compile. Data...
Preface
In the two short years since the first version of this book was published, the data-mining industry has progressed at nothing short of light speed. Just look at a few of the more significant events:
SAS Institute releases Enterprise Miner.
SPSS buys ISL and their Clementine data-mining software.
Yahoo! buys HyperParallel, Inc.
Aspen Technologies buys NeuralWorks.
Oracle Corporation buys Thinking Machines.
Many data mining vendors, like DataMind, remake themselves to apply...
ROBERT GROTH has worked in the high tech arena for over 14 years and has consulted for many Fortune 500 companies on large-scale data mining projects. He is also the author of the successful Hands-On SQL
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