Web Marketing for the Real Estate Professional

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9780130880604: Web Marketing for the Real Estate Professional

A continuing education course shows you exactly how to get started in successful internet marketing. Softcover. DLC: Real estate business--Marketing.

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From the Back Cover:

This up-to-date book serves as a continuing education course for the successful Internet marketing of real estate necessitated by a fast changing environment and increasing demands of property buyers and sellers. It teaches professionals how to develop and present their unique and highly cost-effective positioning through Web site content, appearance, and organization and how to provide a useful and user-friendly service. Chapter topics include positioning, audience, and goals; web site content, site appearance and organization; web advertising and promotion; and MLS search sites. For real estate agents, brokers, and other professionals.

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