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This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.
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Authors Craig S. Fleisher and Babette E. Bensoussan are uniquely placed as experts in the field of strategic and competitive analysis. Their collaboration also brings to this book a healthy balance of both theory and application.
Dr. Craig S. Fleisher is the Chief Learning Officer (CLO) of one of the globe's leading intelligence consultancies, Aurora WDC. One of Google's top-cited scholars in several subjects & frequent keynote speaker, Craig has authored several essential CI books including Analysis without Paralysis 2nd Ed (FT Press, 2013), FT Guide to Analysis for Managers (FT Press, 2009), and Strategic and Competitive Analysis (Pearson, 2003), among others. 2006 SCIP president, CI Fellow and Meritorious Award winner, he was inaugural chair of the Competitive Intelligence Foundation, and founding editor of the Journal of Competitive Intelligence and Management. His PhD in Business is from Pittsburgh's Katz Graduate School of Business. An internationally-focused adviser instructing mainly executive learners, he has held positions including MBA Director, Business School Dean and endowed Research Chair at a variety of universities in over half a dozen countries.
Babette E. Bensoussan is Managing Director of The MindShiftsGroup, a consultancy with nearly 20 years experience attending toAustralian, Asian, and global Fortune 500 companies, as well as SMEs, in strategic business and marketing planning, competitive intelligence,and strategic analysis. She is a SCIP Meritorious Award recipient, thehighest international honor offered in the CI field, as well as SCIPFellow. She has undertaken major studies and consulted toAustralian and Global Fortune 500 companies in strategic business andmarketing planning, competitive intelligence, and strategic analysis insuch industries and markets as aerospace, info tech, pharma, utilities, mining, and manufacturingoperations--to just name a few.
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