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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition - Softcover
Synopsis
This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model...
From the Back Cover
BASIC APPROACH
- This supplemental book examines the wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with a strong bias toward application.
- Over twenty analytical tools are discussed and evaluated with examples to illustrate their most effective application. Presents the most applicable techniques across a broad range of applications in the analysis process.
About the Author
Authors Craig S. Fleisher and Babette E. Bensoussan are uniquely placed as experts in the field of strategic and competitive analysis. Their collaboration also brings to this book a healthy balance of both theory and application.
Dr. Craig S. Fleisher is the Chief Learning Officer (CLO) of one of the globe's leading intelligence consultancies, Aurora WDC. One of Google's top-cited scholars in several subjects & frequent keynote speaker, Craig...
"About this title" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2002
- ISBN 10 0130888524
- ISBN 13 9780130888525
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages457
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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
Published by
Pearson Education, Limited, 2002
ISBN 10: 0130888524
ISBN 13: 9780130888525
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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
Published by
Pearson Education, Limited, 2002
ISBN 10: 0130888524
ISBN 13: 9780130888525
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