Written by two highly-respected authors who are specialists in the field, this book helps readers develop a broad, yet focused, understanding of marketing in Latin America by providing extensive cases with information that is not readily available outside of Latin America, together with extensive notes that help put the cases in context. Marketing in the Changing Latin American Environment. The Opening of the Latin American Markets. Product. Price. Channels of Distribution. Communications. Managing the Marketing Mix. For Marketing Managers contemplating doing business in Latin American markets.
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Pages cornées. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Dog-eared pages. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-125-425
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