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Cases in Strategic Marketing Management: Business Strategies in Latin America - Softcover

 
9780130894908: Cases in Strategic Marketing Management: Business Strategies in Latin America

Synopsis

Written by two highly-respected authors who are specialists in the field, this book helps readers develop a broad, yet focused, understanding of marketing in Latin America by providing extensive cases with information that is not readily available outside of Latin America, together with extensive notes that help put the cases in context. Marketing in the Changing Latin American Environment. The Opening of the Latin American Markets. Product. Price. Channels of Distribution. Communications. Managing the Marketing Mix. For Marketing Managers contemplating doing business in Latin American markets.

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  • PublisherPrentice Hall
  • Publication date2000
  • ISBN 10 0130894907
  • ISBN 13 9780130894908
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages280

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9780201338799: Cases in Strategic Marketing Management: Business Strategies in Latin America

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ISBN 10:  0201338793 ISBN 13:  9780201338799
Publisher: Prentice Hall College Div, 2001
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Guillermo D'Andrea, John A. Quelch
Published by Prentice Hall, 2000
ISBN 10: 0130894907 ISBN 13: 9780130894908
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Prentice Hall Pub Date: 9/8/2000 Binding: Paperback Pages: 280 First edition. Seller Inventory # 6690966

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ISBN 10: 0130894907 ISBN 13: 9780130894908
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Guillermo D'Andrea et John A. Quelch
Published by Pearson, 2001
ISBN 10: 0130894907 ISBN 13: 9780130894908
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Pages cornées. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Dog-eared pages. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-125-425

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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780130894908. Seller Inventory # 9249137

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