Business, Fourth Canadian Edition (4th Edition) - Hardcover

Griffin, Ricky W. / Ronald J. Ebert / Frederick A. Starke

Hardcover

ISBN 10: 0130896969 ISBN 13: 9780130896964

Publisher: Prentice Hall, 2001

Synopsis

Appropriate for Introduction to Business courses at both the university and college levels.

This new edition maintains the strengths that made the first three editions so successful. Logical, well-organized, and well-respected, Business covers all of the Introduction to Business basics from a management perspective. It contains hundreds of examples of business practice, helping students bridge the gap from theory to practice. Particular emphasis in the new edition is placed on E-commerce, technology, entrepreneurship, and Canadian content.

About this title

From the Publisher

One of the most comprehensive -- yet readable -- surveys of all major facets of business operations and management, this best-selling text moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running "field trip," interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business -- further enriched by a host of supplements, including a multimedia CD-ROM.

From the Back Cover

Key Benefit: One of the most comprehensive — yet readable — surveys of all major facets of business operations and management, this best-selling book moves from broad, general perspectives to focused coverage of specific business functions. Key Topics: A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running “field trip,” interactive questions, and an informal first-person narrative all work together to draw readers dynamically into the real world of contemporary business — further enriched by a host of supplements, including a multimedia CD-ROM.

Edition details

• Publisher: Prentice Hall
• Publication date: 2001
• Language: English
• ISBN 10: 0130896969
• ISBN 13: 9780130896964
• Binding: Hardcover
• Edition number: 4
• Number of pages: 750