KEY BENEFIT: A must-have guide for any business professional, this highly practical, data-analytic approach to business statistics offers a cohesive and comprehensive study of descriptive statistics, probability, statistical inference, and regression analysis. Conversational in tone, it reviews the latest in computer technology software used in the field today, relates each statistical topic with at least one functional area of business (i.e., accounting, economics and finance, information systems, management, and marketing), and emphasizes data analysis and the interpretation of computer output throughout. Covers tables and charts and descriptive statistics; probability and probability distributions; confidence interval estimation and hypothesis testing; regression and forecasting; decision making; and quality improvement. Applies concepts to real-world scenarios at every opportunity, with numerous problems, case studies and team projects. Integrates the use of spreadsheet (Microsoft Excel) and statistical software (PHStat Version 2). Weaves real-world data from the Wall Street Journal and other sources throughout. Discusses methods of integrating Microsoft Excel with other Microsoft Office applications such as Word and PowerPoint; features many screen shots for added visual aid; and includes numerous Report Writing and Internet exercises. and Internet exercises. For all business professionals.
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Takes a practical, data analytic approach to the teaching of business statistics through the development and use of a survey. The fundamental strengths of the Sixth Edition are its innovative, data-analytic survey-research approach and its pedagogical features.
IS MORE THAN A TEXT; IT'S A FULLY INTEGRATED TEACHING AND LEARNING PACKAGE!
The MyPHLIP (Prentice Hall's Learning on the Internet Partnership) Companion Web site is your personal guide to the free online resources for your book and is located at www.prenhall.com/berenson. It's the most advanced, text-specific site available on the Web!
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