Connecting with Customers: How to Sell, Service, and Market the Travel Product

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9780130933904: Connecting with Customers: How to Sell, Service, and Market the Travel Product

Entertaining and lively, this up-to-date book applies sales, service and marketing principles to all travel industry sectors. It explores the best ways to satisfy the travel needs of today's consumers and the marketing strategies that underlie selling and buying travel today. Chapter topics include Welcoming Customers and Determining Their Needs, Recommending Solutions and Addressing Concerns, Enhancing the Sale and Achieving an Agreement, and Serving the Travel Customer. For travel professionals.

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From the Back Cover:

Thinking about a career in travel? Already in the business. but hoping to polish your skills? Connecting with Customers: How to Sell, Service, and Market the Travel Product will show you how to achieve success in all three areas.

Through vivid examples, interactive exercises and entertaining prose, Marc Mancini provides you with practical and powerful strategies to satisfy the travel needs of today's consumers. You'll not only- achieve a deep understanding of what travel shares with other industries, but also how it differs from them in fundamental wars.

Connecting with Customers helps you understand the sales, service. and marketing needs of all .actors of the travel industry. You'll learn how to:

  • Apply the six essential steps of travel sales
  • Practice the seven secrets of great customer counseling
  • Deliver highly-effective sales presentations
  • Close the sale consistently and well
  • Implement 15 standards of service excellence
  • Apply the six major steps of the marketing cycle and create a marketing plan
  • Understand how e-commerce leas affected travel marketing and sales
  • Serve the needs of niche markets, corporate travelers, groups. and more

About the Author:

Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants and his client list includes some of the most prestigious companies in the business.

Marc has designed or given seminars for virtually every travel association and for numerous tourist offices. Over 80,000 travel professionals have benefited from these programs. He has authored or produced 12 books, 24 videos, three CD-ROMs, two Web sites, and over two hundred articles. His works have been syndicated by both the Los Angeles Times and Prodigy.

Currently a Professor of Travel at West Los Angeles College. Marc has appeared on CND. ABC's "Good Morning America," and Showtime. He was named "Educator of the Year" by the International Society of Travel and Tourism Educators.

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Mancini, Marc
Published by Prentice Hall
ISBN 10: 0130933902 ISBN 13: 9780130933904
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Published by Prentice Hall (2002)
ISBN 10: 0130933902 ISBN 13: 9780130933904
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