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Synopsis
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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- PublisherPrentice Hall
- Publication date1998
- ISBN 10 0130957011
- ISBN 13 9780130957016
- BindingPaperback
- Edition number5
- Number of pages304
- Rating
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Tested Advertising Methods
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Tested Advertising Methods
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Tested Advertising Methods
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Tested Advertising Methods
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Paperback. Condition: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.1. Seller Inventory # G0130957011I5N10
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Condition: good. Minimal signs of wear. Corners and cover may show wear. May contain highlighting and or writing. May be missing dust jacket. May not include supplemental materials. May be a former library book. Seller Inventory # DBV.0130957011.G
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Condition: Acceptable. Paperback. NOT Ex-library. Slight edgewear and bumping. Until further notice, USPS Priority Mail only reliable option for Hawaii. Proceeds benefit the Pima County Public Library system, which serves Tucson and southern Arizona. Seller Inventory # 529QWY000FIT
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Seller: 369 Bookstore _[~ 369 Pyramid Inc ~]_, Dover, DE, U.S.A.
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Softcover. Condition: Good. A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field. Seller Inventory # AMPLE0130957011
Quantity: 1 available