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Synopsis
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Published by
Prentice Hall (edition 5th), 1998
ISBN 10: 0130957011
ISBN 13: 9780130957016
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. 5th. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 0130957011-7-1
Quantity: 1 available
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Tested Advertising Methods (Pr
Seller: SecondSale, Montgomery, IL, U.S.A.
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00091955191
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.11. Seller Inventory # G0130957011I3N10
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.11. Seller Inventory # G0130957011I3N00
Quantity: 1 available
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.11. Seller Inventory # G0130957011I3N00
Quantity: 2 available
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.11. Seller Inventory # G0130957011I5N00
Quantity: 1 available
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.11. Seller Inventory # G0130957011I5N00
Quantity: 1 available
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.11. Seller Inventory # G0130957011I3N00
Quantity: 1 available
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.11. Seller Inventory # G0130957011I5N00
Quantity: 1 available
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.11. Seller Inventory # G0130957011I3N00
Quantity: 2 available