Synopsis
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0130957011I3N00
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0130957011I4N00
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0130957011I5N00
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0130957011I3N00
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0130957011I5N00