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Synopsis
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Tested Advertising Methods (Pr
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Tested Advertising Methods (Pr
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Tested Advertising Methods (Pr
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Seller: Zoom Books Company, Lynden, WA, U.S.A.
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Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.0130957011.VG
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Tested Advertising Methods (Pr
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Good. Good condition ex-library book with usual library markings and stickers. Seller Inventory # 00109972020
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Seller: Greenworld Books, Arlington, TX, U.S.A.
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Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0130957011.VG
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Published by
Prentice Hall (edition 5th), 1998
ISBN 10: 0130957011
ISBN 13: 9780130957016
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Fair. 5th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0130957011-7-1
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.0130957011.G
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Tested Advertising Methods
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. Seller Inventory # CIN0130957011G