Marketing Your Creative Portfolio - Softcover

Hungerland, Elizabeth C.; Hungerland, Buff

9780130977335: Marketing Your Creative Portfolio

Softcover

ISBN 10: 0130977330 ISBN 13: 9780130977335

Publisher: Prentice Hall, 2002

This workbook helps the reader make the leap from producing their portfolio to getting a job as a professional creative. Its step-by-step approach allows the reader to gain the skills necessary to present their work in a meaningful way to prospective employers. This book shows the process in creating and gathering the marketing materials to support a portfolio, and provides information on the marketplace, graphic presentation and marketing documents, the interview process, and salary negotiation. For animators, architects, artists, fine crafters, desktop publishers, fashion designers, graphic designers, illustrators, industrial designers, interior designers, jewelers, landscape designers, new media designers, photographers, and product designers.

"synopsis" may belong to another edition of this title.

From the Back Cover:

"I've produced a portfolio, now what?"

The FIRST comprehensive career development book dedicated to creatives in subject matter, learning style, and mode of expression.

Make the leap from creating your portfolio to marketing your portfolio with this step-by-step system.

Get a job as a professional creative.
Develop a client base.

Marketing Your Creative Portfolio is written for visual-spatial learners with

Fill-in format for goal-setting through to acceptance strategies
Narratives that can be storyboarded, sketched, collaged, or performed

� Addresses significant career development issues
� Deals with issues relating specifically to professional creative careers

About the Author:

Buff Hungerland is Academic Director for General Education at The Art Institute of Seattle. She has been an instructor for several years in the School of Design, where she has taught Design, 3-Dimensional Design, Color and Composition, Jewelry, and Design History; in the School of Fashion, where she taught Store Operations, Buying, and Leadership classes; and in General Education, where she taught English Composition and Career Development classes. She is a color consultant and makes art in both two and three dimensions. She has owned a retail store, and exhibited for 15 years in fine craft, carrying a client list of 150 galleries and stores.

Ms. Hungerland has an MA in Adult Education from Antioch University-Seattle, a K-12 Certificate in Art Education from the University of Northern Colorado, and a BA in Art History from the University of California-Riverside. Her current research interests lie in multiculturalism in design education and teaching logical/mathematical subjects to the visual/spatial student. She is passionate about design and design education and is grateful for the forum and teaching/learning exchange with her students.

Ms. Hungerland lives with her husband, an architect, and several furry creatures on an island in the Puget Sound, a short ferry ride from Seattle, Washington. She has two grown daughters, more talented than they know.

For educator support for this book, contact Buff Hungerland at www.hungerlandstudios.com. For questions to ask and stories to share, e-mail her at hungerland@earthlink.net.

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