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This comprehensive and practical book provides an introduction to visual merchandising. The most complete book of its type on the market, it is clearly written and contains a wealth of photographs and drawings from most major retailers. A companion CD-ROM provides a wealth of resource materials. This book about retail displays and merchandising focuses on every aspect of visual merchandising (not just fashion apparel), covering facilities design, display forms, materials and props, lighting, color, and visual themes. It describes how the small retailer can energize their displays without spending alot of capital, and presents examples of successful retail merchandising. For visual merchandisers, other display personnel, and owners/managers of retail outlets.
"synopsis" may belong to another edition of this title.
The latest edition of this widely used textbook features a wealth of new and improved content. Every aspect of the field is covered, ranging from basic theories of visual merchandising and facilities design to the most recent innovations being utilized by professionals working in the field.
Features of the revision include:
Contemporary Visual Merchandising and Environmental Design provides professional advice and guidance to those aspiring to enter the field or for retailers wishing a better understanding of visual merchandising and design, and how it may improve their own establishments.Excerpt. © Reprinted by permission. All rights reserved.:
As the new millennium began, retailers found themselves in a competitive environment that was more challenging than they ever had to face in the past. Not only were the bricks and mortar operations facing greater competition from other similar companies, but the ever-increasing presence of off-site merchants made the art of conducting business even more difficult. Catalogs and E-tailers were achieving record sales, and while many of these retailers were divisions of some of these brick and mortar companies, others were primarily positioned as off-site businesses, giving extra competition to the merchants who subscribed to multichannel retailing. The bricks and mortar companies were faced with yet additional competition from the steady increase of sales coming from the home shopping channels.
Enter the visual merchandisers. If properly trained, they have the necessary insights and abilities to help retail operations distinguish and differentiate themselves from the competition, giving them an individuality so important to success in this challenging business arena. If given the opportunity to apply their artistic talents to the needs of the contemporary retail environments, they often deliver the concepts and designs that make their companies visually unique.
Unlike yesteryear when they were generally referred to as display persons, today's practitioners are expected not only to design and install window and interior displays, but also to take a major role in the development of the brick and mortar facilities design. They are involved in merchandise fixture selection, lighting systems, and a host of other duties and responsibilities that bring their retail environments into the twenty-first century.
The third edition of this text, now titled Contemporary Visual Merchandising and Environmental Design, explores all of the aspects of visual presentation and addresses the ways in which each of these are used to translate the store's interiors and windows from the mundane to arenas of visual excitement.
As in the previous editions, the principles and practices performed by the company's visual team are updated to reflect the trends of this new millennium. In addition, there are numerous additions to this edition that address what is currently taking center stage in the visual environments all across the country.
New to this edition are the following chapters:
Additionally, the following has been added to bring the reader to the latest and greatest in visual merchandising and facilities design:
With the pertinent information from the previous edition and the wealth of new material added to this third edition, the readers will learn not only how to appreciate the new practices of visual presentation that are surfacing in today's retail arenas, but also how to become professional practitioners in this exciting field of artistic expression.
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Book Description Prentice Hall, 2003. Condition: New. book. Seller Inventory # M0130988847
Book Description Prentice Hall, 2003. Paperback. Condition: New. 3. Seller Inventory # DADAX0130988847
Book Description Prentice Hall. PAPERBACK. Condition: New. 0130988847 New Condition. Seller Inventory # NEW7.3084527