This comprehensive and practical book provides an introduction to visual merchandising. The most complete book of its type on the market, it is clearly written and contains a wealth of photographs and drawings from most major retailers. A companion CD-ROM provides a wealth of resource materials. This book about retail displays and merchandising focuses on every aspect of visual merchandising (not just fashion apparel), covering facilities design, display forms, materials and props, lighting, color, and visual themes. It describes how the small retailer can energize their displays without spending alot of capital, and presents examples of successful retail merchandising. For visual merchandisers, other display personnel, and owners/managers of retail outlets.
"synopsis" may belong to another edition of this title.
This comprehensive and practical book provides an introduction to visual merchandising. The most complete book of its type on the market, it is clearly written and contains a wealth of photographs and drawings from most major retailers. A companion CD-ROM provides a wealth of resource materials. This book about retail displays and merchandising focuses on every aspect of visual merchandising (not just fashion apparel), covering facilities design, display forms, materials and props, lighting, color, and visual themes. It describes how the small retailer can energize their displays without spending alot of capital, and presents examples of successful retail merchandising. For visual merchandisers, other display personnel, and owners/managers of retail outlets.
"About this title" may belong to another edition of this title.
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Softcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. Third Edition. Some shelf and corner wear with the corners beginning to curl. Text appears clean. Has bookstore Stickers on the Spine and Back Cover. Binding is tight and solid in very good condition. Good study copy. Looks Nice. Size: 28 cm. 362 pp. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Art & Design; ISBN: 0130988847. ISBN/EAN: 9780130988843. Dewey Code: 659.1/5 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561005442. Seller Inventory # 1561005442
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