Synopsis
For Introduction to Business courses. This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. The seventh edition focuses on three simple rules-Learn, Evaluate, Apply.
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From the Publisher
One of the most comprehensive -- yet readable -- surveys of all major facets of business operations and management, this best-selling text moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, a running "field trip," interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business -- further enriched by a host of supplements, including a multimedia CD-ROM.
From the Back Cover
DON'T JUST READ. LEARN!
What is an activebook?
An activebook is an interactive, online, digital book that completely integrates multimedia resources with the textbook to greatly enhance the student learning experience.
THE ACTIVEBOOK EXPERIENCE:
Uses the Web for what it's good at!
An activebook takes full advantage of the online environment. Gearing Up quizzes highlight the chapter's central concepts. Active Examples and Active Exercises help students explore the chapter's most important points through video, audio, and text. Concept Checks allow students to test their understanding of the material at the end of major sections, with links back to appropriate coverage. Chapter Wrap-Ups include a practice quiz, which gives students a chance to test their knowledge. Dynamic content is updated as often as needed.
Lets students learn the way they learn best!
An activebook engages students of all learning styles through online print, audio, and video resources. The activebook experience is customizable by faculty and students. Students can annotate their activebook and customize their view of the book's dynamic resources.
Gives you more for less!
Despite the increased amount of multimedia and interactive content, activebooks cost less than traditional textbooks. Even though the core text is retained in print, the print component of an activebook is shorter than a traditional text. All boxed material, chapter summaries, exercises, and other content that can be made dynamic reside in the-online component of the activebook.
www.prenhall.com/myactivebook
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Other Popular Editions of the Same Title
Search results for Business, Seventh Edition
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Business, Seventh Edition
Seller: Orion Tech, Kingwood, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: New. Seller Inventory # 0131006800-11-32691707
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Business, Seventh Edition
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_448079779
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Business, Seventh Edition
Seller: Allied Book Company Inc., Ligonier, IN, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. Unused! Book Leaves in 1 Business Day or Less! Leaves Same Day if Received by 2 pm EST! Slight shelf wear. Contents Unused. Like New. Seller Inventory # 120-02-00004
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Business, Seventh Edition
Seller: Opalick, Augusta, GA, U.S.A.
Seller rating 1 out of 5 stars
Condition: Acceptable. Buy with confidence! Comes with our 100% money back guarantee!! Tracking included with every order!!! **** Access codes and supplements are not guaranteed with used items **** All items ship Monday - Friday in a secure bubble mailer . The cover shows normal wear and tear . Some corner dings . This book has markings on the cover . They may be stickers or sticker residue on the cover . The pages show normal wear . Page corners are curled . NO WRITING ON PAGES!! Seller Inventory # 4HSNVA0011XQ