Principles of Operations Management - Softcover

Heizer, Jay H.;Render, Barry

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9780131016132: Principles of Operations Management

Synopsis

KEY BENEFIT: This text allows students to apply what they’ve learned to real company challenges and best practices by offering a multitude of problems in the text and integrated case studies on video.
KEY TOPICS: Its coverage includes an extensive amount of service applications and firms to give students an in-depth look at operations in the real world.

MARKET: For general business students interested in operations management and gaining the fundamental working knowledge of a firm.

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From the Publisher

This text is designed as a briefer, less technical introduction to operations management than the more traditional principles of operations management texts. Available in two versions, the hardcover version includes the Quantitative tutorials and the softcover version does not. Most mathematical techniques are covered in the chapter supplements which are found in both versions.

From the Back Cover

This book provides readers with a state-of-the-art overview of operations management. It shows the fundamental principles of operations and how they relate to effectively producing goods and services. A thorough discussion of service operations recognizes the fact that a dominant proportion of jobs and operations decisions exist in services. Strong global emphasis (includes international, multi-domestic, global, and transnational strategies) demonstrates to readers how world economies tie together. Other chapter topics cover operations and productivity; operations strategy for competitive advantage; operations in a global environment; forecasting; managing quality; statistical process control; 7s: operations technology, the internet, and ERP; human resources and job design; supply chain management; e-commerce and operations management; project management; and maintenance and reliability. For individuals interested in operations management—and the challenges of cultural, ethical, and critical issues in business today.

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