Services Marketing (5th Edition)

3.88 avg rating
( 8 ratings by Goodreads )
 
9780131138650: Services Marketing (5th Edition)
View all copies of this ISBN edition:
 
 

For graduate-level/MBA courses in Services Marketing.Significantly revised, restructured, and updated to reflect the challenges facing today's service managers, this text/reader/casebook combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition also features, eight current readings from leading thinkers in the field, and 15 compelling classroom-tested cases.

"synopsis" may belong to another edition of this title.

From the Publisher:

Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries.

From the Back Cover:

TEXTBOOK · CASEBOOK · READER

Christopher Lovelock and Jochen Wirtz have worked together closely as co-authors to undertake a significant revision, restructuring, and updating of Services Marketing.

WHAT'S INSIDE
  • A new fifteen-chapter organization that reflects the nature of what today's service marketers do in the real world
  • Seventeen exciting classroom-tested cases of different lengths, of which half are brand new and the balance are copyright post-2000.
  • Eight current readings from leading thinkers in the field.
  • Practical management applications reinforced by current examples.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780136107217: Services Marketing: People, Technology, Strategy (7th Edition)

Featured Edition

ISBN 10:  0136107214 ISBN 13:  9780136107217
Publisher: Prentice Hall, 2010
Softcover

9780131875524: Services Marketing (6th Edition)

Prenti..., 2006
Hardcover

9780134558417: Services Marketing

Prenti..., 1996
Hardcover

9780130173928: Services Marketing: People, Technology, Strategy (4th Edition)

Prenti..., 2000
Hardcover

9780130959911: Services Marketing European Perspectives

Financ..., 1999
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Lovelock, Christopher, Wirtz, Jochen
Published by Prentice Hall (2003)
ISBN 10: 0131138650 ISBN 13: 9780131138650
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2003. Hardcover. Condition: New. Never used!. Seller Inventory # P110131138650

More information about this seller | Contact this seller

Buy New
US$ 43.03
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Christopher Lovelock, Jochen Wirtz
Published by Prentice Hall (2003)
ISBN 10: 0131138650 ISBN 13: 9780131138650
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2003. Hardcover. Condition: New. 5. Seller Inventory # DADAX0131138650

More information about this seller | Contact this seller

Buy New
US$ 81.58
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

3.

Christopher Lovelock; Jochen Wirtz
Published by Prentice Hall (2003)
ISBN 10: 0131138650 ISBN 13: 9780131138650
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2003. Condition: New. book. Seller Inventory # M0131138650

More information about this seller | Contact this seller

Buy New
US$ 93.89
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Lovelock, Christopher and Wirtz, Jochen
ISBN 10: 0131138650 ISBN 13: 9780131138650
New Quantity Available: 1
Seller:
SPHINX BOOKSTORE
(OTTAWA, ON, Canada)
Rating
[?]

Book Description Condition: New. NEW. Seller Inventory # SS 72

More information about this seller | Contact this seller

Buy New
US$ 260.52
Convert Currency

Add to Basket

Shipping: US$ 16.00
From Canada to U.S.A.
Destination, Rates & Speeds