Items related to Cases in Advertising and Communication Management

Cases in Advertising and Communication Management - Hardcover

Greyser, Stephen A.; Kopp, Robert J.

 
9780131161382: Cases in Advertising and Communication Management

Synopsis

A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.

"synopsis" may belong to another edition of this title.

From the Back Cover

M->CREATED

"About this title" may belong to another edition of this title.