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Cases in Advertising and Communication Management - Hardcover

 
9780131161382: Cases in Advertising and Communication Management
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A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.

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This comprehensive field-based collection of cases examines a variety of problems that confront executives responsible for advertising/communications management decisions across a wide variety of product and service industries.
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  • PublisherPearson College Div
  • Publication date1996
  • ISBN 10 0131161385
  • ISBN 13 9780131161382
  • BindingHardcover
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9780131185135: Cases in Advertising and Communications Management

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ISBN 10:  ISBN 13:  9780131185135
Publisher: Prentice Hall, 1981
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  • 9780131175082: Cases in Advertising and Communications Management

    Prenti..., 1991
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Greyser, Stephen A.; Kopp, Robert J.
ISBN 10: 0131161385 ISBN 13: 9780131161382
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Greyser, Stephen A.; Kopp, Robert J.
Published by Prentice-Hall (1991)
ISBN 10: 0131161385 ISBN 13: 9780131161382
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Book Description Gebundene Ausgabe. Condition: Gut. 784 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 1182. Seller Inventory # 229764

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