Cases in Advertising and Communication Management

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9780131161382: Cases in Advertising and Communication Management

A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.

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This comprehensive field-based collection of cases examines a variety of problems that confront executives responsible for advertising/communications management decisions across a wide variety of product and service industries.

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Greyser, Stephen A.; Kopp, Robert J.
Published by Prentice Hall (1996)
ISBN 10: 0131161385 ISBN 13: 9780131161382
New Hardcover Quantity Available: 1
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Book Description Prentice Hall, 1996. Hardcover. Book Condition: New. Bookseller Inventory # SONG0131161385

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