Praised for its clear writing style and solid Canadian examples, Advertising in Action provides a clear picture of the advertising industry. Thoroughly updated to reflect the rapid pace of change in the digital media world, this new edition incorporates new and emerging social media, such as Facebook and Twitter, and its impact on advertising.
"synopsis" may belong to another edition of this title.
Practical, student-oriented, balanced. . .
Canadian Advertising in Action is our country’s most
relied-upon text for the course!
This eighth edition of Keith Tuckwell’s respected text gives you the information you need to understand the intricacies of advertising in Canada. Written from a Canadian perspective, the book considers the influences on communications from all over the world, while all media information and data in the eighth edition are Canadian.
Throughout this updated edition, you’ll find fascinating examples and plans that embrace business-to-consumer situations, business-to-business situations, product situations, and service situations.
PLUS! You’ll find fascinating information on:
…And new and updated features and illustrations, including:
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Book Description Longman Higher Education, 1992. Book Condition: Very Good. 2nd edition. N/A. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP83176351
Book Description Longman Higher Education, 1992. Book Condition: Good. 2nd edition. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP76685663
Book Description Longman Higher Education. Paperback. Book Condition: Good. Minimal damage to cover and binding. Pages show light use. Bookseller Inventory # G0131188291I3N00
Book Description Longman Higher Education. Paperback. Book Condition: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Bookseller Inventory # 2737227289