Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company’s business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in
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Book Description Prentice Hall, 2007. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110131197592
Book Description Prentice Hall, 2007. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0131197592