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Concepts In Strategic Management - Softcover

 
9780131214972: Concepts In Strategic Management

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This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trends and ethics. Integration of international, as well as specifically Canadian, issues and examples throughout provides an essential understanding of both Canadian global economics and its impact on business activities in any location.

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Thomas L. Wheelen
Published by Prentice Hall, 2005
ISBN 10: 0131214977 ISBN 13: 9780131214972
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